Privacy and Cookie Policy

Privacy Policy


Dyslexia Action Shop Limited is committed to protecting your privacy and will only use the information collected lawfully by the General Data Protection Regulation (the “GDPR”) and Data Protection Act 2018 (DPA 2018). Your information is collected to enable us to process your orders and to provide you with an enhanced level of customer service. This policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website.

This policy explains:

  • how we use your data
  • how it is collected
  • how it is held and
  • how it is processed. 

It also explains your rights under the GDPR and DPA 2018 relating to your data.

Please note the website  is owned and operated by Real Group Ltd. To learn more about Real Group Ltd Privacy Policy click here.

Changes to this Privacy Notice

The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used under this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

 Personal information we may collect from you 

Your personal data refers to any information about you that can be used to directly or indirectly identify you. We collect and process your information to allow you to enjoy your experience while navigating through our online shop and browse our services. Please read the ‘what we collect section’ carefully to understand our practices regarding your personal data and how we will treat it.


If you have any questions about how we collect and store your personal data or you wish to ensure that the data we hold about you is accurate and kept up to date, please do not hesitate to contact us on 01784 222339 or

We hope that you will not ever need to, but if you do want to complain about our use of personal data, please send an email with the details of your complaint to the email indicated above and addressed to our Data Manager Mr Mark Farthing. We will look into and respond to any complaints we receive.

For the Data Protection Act 2018, the data controller is Real Group Ltd, Company No. 06556128. VAT Reg No 837306132. Insight House, Riverside Business Park, Stoney Common Road, Essex, CM24 8PL.

You also have the right to complain with the UK data protection regulator, the Information Commissioner’s Office (“ICO”). For further information on your rights and how to complain to the ICO, please refer to the ICO website

Your rights

Under the GDPR and DPA 2018, you have the right to:

The right to be informed about our collection and use of personal data. This Privacy Policy should answer all of your queries, but please feel free to get in touch if you need any further information using the details provided in the Contact section. 

The right to access the personal data we hold about you. In line with your Right to Access your personal information, you can always request to see a copy of the personal information we hold on you by contacting us. 

Once we confirm your identity, we will supply you with a copy of the requested personal information that we hold on you within 30 days.

The right to have your personal data to be rectified if you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. This can be done by using the contact details provided above. 

The right to withdraw any consent given to our use of your personal data. Furthermore, you have the right to request the modification or deletion of your personal data in the event it is incorrect or processed without your consent. You can also contact us at any time to exercise your right using the contact details provided above.

The right to restrict the processing of your personal data.

The right to data portability allowing you to obtain and reuse the personal data you provided to us for your own purposes across different services.

The right to object.  You have the right to request that your personal data not be used for marketing purposes. If we intend to use your data for such purposes or if we want to disclose your information to any third party for such reasons, we will normally notify you before collecting your data. . You can also contact us at any time to exercise your right using the contact details provided above.

Rights to automated decision making and profiling. We will not utilise your personal information in this manner.

IP Addresses

The shop may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.


The Shop website uses cookies to record visits to the website. This helps us to improve the website and provide you with a good experience when you browse the website.

List of cookies. For the exhaustive list of cookies we collect, please check this section here.

What we collect

We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

Use of personal information

We require this information above  to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

How long do we keep your personal data? 

We only keep your data for as long as you want to hear from us and stay connected to our work. We retain the personal data processed by us in a live environment for as long as is considered necessary for the purpose(s) for which it was collected (including as required by applicable law or regulation). In addition, personal data may be securely archived with restricted access and other appropriate safeguards where there is a need to continue to retain it. To modify your personal data, or to completely opt-out of the Shop using your personal data, please do not hesitate to contact us on 01784 222339 or

How and where we use your personal information

The data that we collect from you may be transferred to and stored at, our servers in the UK. It may also be processed by persons operating in the EEA who work for us or an organisation we have instructed. If we do send your personal data outside the EEA we will take steps to ensure that the recipient implements appropriate measures to protect your information.

Disclosure of your information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Sharing your information 

There are times when we have to report to our partners and regulators or other relevant bodies how we have used our funds/budgets and in those circumstances, we will report your information either aggregately or anonymously or, in an identifiable format but with your permission.

We may share your information according to operational and business needs with relevant third parties with legitimate justifications. If you need further information in this regard, please contact us using the details provided above and we will assist you further.


How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Information collected from other websites

The website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Do Not Track

You can ask websites not to gather or monitor your browsing data whether you visit the web on a computer or a mobile device.  

List of cookies we collect

The tables below list the cookies we collect and what information they store.

Strictly necessary cookies. These cookies are required by Magento for you to be able to navigate the website and enjoy its features, such as gaining access to secure sections.

Cookie Name Cookie Description
FROM_KEY Stores randomly generated key are used to prevent forged requests.
GUEST-VIEW Allows guests to view and edit their orders.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-MESSAGES Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
PHPSESSID Your session ID is on the server.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
PRODUCT_DATA_STORAGE Stores configuration for product data related to Recently Viewed / Compared Products.

Stores product IDs of previously compared products for easy navigation.


Stores product IDs of previously compared products for easy navigation.

Indicates whether a customer is allowed to use cookies.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.

Analytical/Performance Cookies. We only use Hotjar and Google Analytics on our website. By using this website you consent to the processing of data by Hotjar and Google Analytics. This helps us to identify which parts of the website are popular and which are less so. We also help you with your shopping bag in case your web browser closes accidentally so that you have not lost your basket content.

Cookie Name Cookie Description

Google Analytics



We use Google Analytics to help us analyse our web traffic. These cookies gather anonymous information that we use to help us improve our website's performance to provide you with a better user experience.





We use Hotjar to collect anonymous data showing how users engage with specific web pages on the site.